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		"He who teaches children learns more than they do" - An old proverb. We believe that children are the future. They are little lights of hope that illuminate the path to tomorrow. And that is why we are committed to educating underprivileged children by raising funds through The Big Ball. The Big Ball is an exclusive charity event that unites executives from the advertising, marketing, public relations, production and communications sectors in Dubai by giving them the opportunity to join hands and give generously through sponsorship and a unique auction conducted during the evening. Our Mission To inform, capture interest and subsequently direct our industry's power and energy towards the delivery of sustainable financial support for the underprivileged of the world through educational programmes and activities. We are committed to creating a world where underprivileged children have access to education and therefore better way of life by harnessing the collective potential of the marketing, production, entertainment and communications industry. Our Inspiration The indomitable spirit and innate resilience of the true heroes in today's world - those who suffer extreme hardships and yet, with great strength, make the most of what they have.
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